Who are we?

Roseanne Bell, Founder and President

​... an interior design firm specializing in high-tech spaces such as Executive Briefing Centers, Innovation Centers, Customer Experience Centers, Command and Control Centers and Network Operations Centers.

We hope you'll take a few moments to browse our site.  You'll find few words and lots of pictures.  We think the pictures speak for themselves.

---

Philosophy

Our goal is to create innovative environments where people and cutting edge technology coexist in harmony.

On every project, our objectives are to achieve:

1.  Excellent functionality - this is a given, and we do it well.

2.  Congruency with the client's brand, message and
culture - the space should reflect these abstract concepts in 3D.

3.  A space that makes people feel welcome and comfortable.  This "feel good" part is more challenging. People are different, with different opinions about color, style, and all things relating to design.  And,  environments should create responses appropriate to their function.  So how do we do it?

We believe in biophilic design - connecting humans with nature, especially in interior spaces.  We believe in the power of aesthetics to evoke emotion.  We believe that people respond to their environment through all five senses.  We use elements of nature, plus color, light, sound, smell and touch to create compelling, evocative spaces.  When done thoughtfully and artfully, the results are beautiful, powerful and amazing.

Enough said.  Please visit our portfolio to see for yourself.


​

Special Expertise

What makes us different?  

We have a lot of experience designing award-winning executive briefing centers.  We understand how a center should function in support of the briefing program and the brand.  Lots of briefing centers are beautiful, but without a strong brand identity and message, they could belong to anyone. 

This knowledge extends to all types of customer-facing environments.  They require a different kind of expertise than other kinds of corporate space.  They incorporate elements of hospitality, sales psychology, marketing and branding, often using technology as a delivery method.

In our spaces, technology never looks like an afterthought. Most of our projects include audio visual technology, and we've learned how to use it as a design tool. Making it user friendly is one factor.  Another is integrating it into the environment in unusual and surprising ways to create impact. 

Just as important, we design to humanize the environment.  No one likes to feel like they're inside a computer.

Whether it's an executive briefing center, an auditorium or a command and control center, our knowledge of technology allows us to design spaces that are technically sophisticated, highly functional and beautiful.